Surfware Hawaiian has been riding the waves of island fashion since the 1980s. This heritage surf lifestyle brand is best known for its collection of stylish and comfortable hats that evoke the laidback vibes of paradise.
Surfware Hawaiian is a family-owned business that has been creating stylish, high-quality hats and apparel since 1980. They are located in Honolulu, Hawaii and aim to celebrate aloha spirit and island lifestyle through their products.
The company was founded by Kaimana Kalama, a native Hawaiian who wanted to share Hawaiian culture through clothing people could live in. He recognized the popularity of Hawaiian-themed apparel and started Surfware Hawaiian to embody the laidback island vibe.
In the beginning, Surfware Hawaiian sold custom baseball caps showcasing palm trees, sea turtles and hibiscus flowers. The hats were an instant success locally and as the business grew, they expanded into tees, dresses, boardshorts and other apparel accentuating Hawaiian motifs.
Today, Surfware Hawaiian is still dedicated to quality, heritage and aloha. All their products are designed and manufactured in Hawaii using high-grade, comfortable fabrics. They feature exclusive tropical prints made in partnership with local artists.
The company aims to honor Hawaiian traditions through their apparel and headwear. Their clothing spotlights natural island icons while hats showcase tropical flowers and the Surfware logo. Quality and comfort are paramount to their brand.
Giving back to Hawaii is very important to Surfware Hawaiian. They support numerous local causes and charities and even founded a scholarship program for Hawaiian students. Overall, the brand celebrates the welcoming spirit, rich culture and beauty of the islands.
Surfware Hawaiian uses only the best fabrics and construction methods. Their hats are made with premium natural fibers that hold shape and feel great. The apparel features soft, breathable fabrics built for comfort. You can be sure any product you choose is made to last.
Surfware Hawaiian designs their clothes and hats specifically for the relaxed Hawaiian lifestyle. The lightweight, breathable fabrics keep you cool in the tropics. The custom prints and styles allow free movement for any activity. Comfort is never sacrificed for design.
Surfware Hawaiian celebrates the welcoming culture of the islands in their products. The motifs highlight Hawaiian flowers, landscapes, sea life and activities. Traditional shapes and symbols also honor heritage. Their aim is to share real Hawaiian style.
Everything Surfware Hawaiian makes is designed and manufactured right in Hawaii. They use local resources as much as possible, from fabrics to artists. This supports Hawaiian businesses and reduces environmental impact.
The company is dedicated to supporting Hawaiian charities, cultural programs and environmental causes. They donate a significant amount each year to nonprofits that preserve the islands.
Surfware Hawaiian is still family-owned after 40 years in business. They stay connected to their heritage, which shines through in their quality and values. You’re supporting a true local business.
I recently purchased several pieces from Surfware Hawaiian during a trip to Honolulu and I'm so glad I discovered this brand! As someone who loves traveling to beach destinations, I'm always on the hunt for cute, high quality items that capture the vibe of wherever I visit. The Surfware Hawaiian hats and tees I bought are perfect for reminding me of the amazing time I had in Hawaii. The fabrics are soft and lightweight, yet well-constructed enough to last many beach vacations to come. I especially love the floral prints and ocean themes featured on their products - they're tropical without being overly kitschy. Their hats offer great sun protection and I got lots of compliments when I wore them around Waikiki. Overall I would highly recommend Surfware Hawaiian to anyone wanting stylish, comfortable pieces that celebrate the aloha spirit!
As an avid surfer who visits Hawaii often, I'm very selective when it comes to brands that represent Hawaiian culture. Surfware Hawaiian is one company that truly embodies the island lifestyle in an authentic way. The quality of their products is top-notch; their hats always hold up even after getting dunked in the ocean many times! I also appreciate that they manufacture everything locally rather than outsourcing. Beyond their great gear, I love that Surfware gives back to so many community organizations in Hawaii. They host beach cleanups, support cultural programs, donate to charities - you can tell their brand has real heart. My go-to is always their snapback caps, but their shirts and boardshorts are also staples in my closet. If you really want to bring an island vibe to the mainland, you can't go wrong with Surfware's designs.
I discovered Surfware Hawaiian last year when shopping for a birthday gift for my sister who was moving to Oahu. I wanted something that would remind her of home so I bought her one of their cute flowy dresses with a tropical print. She absolutely loved it! I was so impressed by the fabric and construction. It draped beautifully and the colors were so vibrant. This inspired me to buy a few pieces for myself during quarantine to dream of our next island adventure. Their clothing is equal parts stylish and comfy - perfect for lounging at home! Beyond the quality, I love Surfware's unique Hawaiian-inspired prints. They take classic motifs like hibiscus and palm fronds and make them feel modern and fresh. Surfware is now my go-to for island-infused gifts and vacation clothes. Mahalo for the aloha spirit!
Being a resident of the rainy Pacific Northwest, I rely on brands like Surfware Hawaiian to deliver a taste of tropical vibes to my everyday wardrobe. I've been a customer for years and own a bunch of their button-ups, hats and tee shirts. The materials and construction always impress me - after countless washes their clothes look and feel brand new. I also appreciate that they offer classic silhouettes but with unique Hawaiian prints. Their designs feel approachable rather than overly loud. Friends often compliment my Surfware gear and ask where I got it. For casual summer attire with a Hawaiian twist, I don't think you can find better quality and value than Surfware. I personally recommend their Aloha shirts - the fit and antique-style patterns are super flattering. Surfware has been my summer staple for years!
Ever since visiting Hawaii as a child, I've been enamored with the culture and landscapes. Surfware Hawaiian helps me tap into those fond memories with their fun, island-inspired clothing and accessories. As someone who appreciates quality, craftsmanship and local businesses, I'm thrilled to support their products designed and manufactured right in Hawaii. Their fabrics have that perfect weight and drape for coastal living. The prints are artistic and capture different cultural elements beautifully. Whether lounging at home or strolling a beach boardwalk, their pieces transport me right back to the islands. Their coconut scrunchies, floral visors and pineapple tees never fail to compliment my outfits. And I always get compliments on my Surfware finds! For a bit of tropical flair, you can't go wrong by shopping Surfware's locally-made goods.
Surfware Hawaiian is headquartered and manufactures all of their products in Honolulu, Hawaii. Their design studio and factory are located just outside of Honolulu on Oahu.
Surfware Hawaiian was founded in 1980 by Kaimana Kalama. The company has been family-owned and operated for over 40 years.
Surfware Hawaiian constructs their hats using premium natural fibers like cotton, linen and straw that feel great and hold their shape. These breathable materials are well-suited to island living.
The majority of Surfware Hawaiian caps feature a 6-panel design for a timeless, structured look. They offer adjustable snapback and strapback closures to ensure a custom fit.
Surfware Hawaiian offers classic silhouettes like baseball caps, bucket hats, visors and trucker hats. Their hats showcase Hawaiian themes on the front panels.
Surfware Hawaiian designs feature motifs that showcase the natural beauty of Hawaii. Their prints honor Hawaiian flowers, landscapes, waves and sea life. They also use traditional shapes and symbols.
Giving back is very important to Surfware Hawaiian. They support many Hawaiian charities, cultural programs and environmental causes. They also offer college scholarships to local students.
Surfware Hawaiian products are sold in specialty boutiques, resorts, surf shops and specialty stores across Hawaii and the mainland United States. Their website offers worldwide shipping.
Surfware Hawaiian regularly releases new prints and products. They frequently collaborate with local Hawaiian artists to create fresh, exclusive prints.
Surfware Hawaiian aims to embody the aloha spirit and celebrate the beauty, culture, sports and laidback lifestyle that make Hawaii so special through quality, locally-made apparel and hats.
